The Theory and Practice of Revenue Management
The Theory and Practice of Revenue Management
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DOI：
10.1007/b139000
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发表时间：
2004-06
期刊：
影响因子：
--
通讯作者：
K. Talluri;G. V. Ryzin
中科院分区：
文献类型：
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作者：
K. Talluri;G. V. Ryzin
收入管理（RM）已成为近年来最重要的新业务实践之一。本书是RM领域出版的第一本综合性参考书。它统一了该领域，从行业来源以及来自不同学科的相关研究中汲取经验，并记录了行业实践和实施细节。2004年4月成功出版精装版。
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.