Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons
Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons
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零售顾客的决定性属性：季节、时间、区域和国际比较
DOI：
10.1177/002224378302000205
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发表时间：
1983
影响因子：
6.1
通讯作者：
D. Tigert
中科院分区：
文献类型：
--
作者：
S. Arnold;T. Oum;D. Tigert
零售光顾的决定因素进行了确定和比较，在一系列的多项logit参数的协方差分析。这些参数是从六个北美和欧洲市场的随机样本中估计的，为期七年，显示单一市场的季节性变化微不足道，单一市场在七年内发生了显着变化，市场之间和文化之间存在显着差异。
Determinants of retail patronage were identified and compared in a series of analyses of covariance of multinomial logit parameters. These parameters, estimated from random samples drawn from six North American and European markets over a seven-year period, revealed insignificant seasonal changes in a single market, significant changes in a single market over the seven years, and significant differences between markets and across cultures.