Gender Differences in the Influence of Interaction with Product Information on Selection Results
Gender Differences in the Influence of Interaction with Product Information on Selection Results
复制标题
与产品信息互动对选择结果影响的性别差异
DOI：
10.5057/isase.2019-c000016
复制
发表时间：
2019
期刊：
影响因子：
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通讯作者：
H. Shoji
中科院分区：
文献类型：
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作者：
Yuri Hamada;Kenta Fukuda;H. Shoji
作者研究了产品信息交互对产品购买选择结果的影响。本研究以手表为目标产品，考察商品的选择结果是如何根据商品属性的呈现顺序而变化的，并比较男女之间的选择结果。结果，作者发现女性通过与产品信息的互动而产生的选择结果倾向与男性不同。此外，对于容易选择的图案，男性和女性都认为最后有价格的图案容易选择。
The authors have investigated the influence of interaction with product information on selection results in product purchase. In this study, the target products are watches, we investigated how selection results of commodities change according to the presentation order of commodity attributes and compare the result between males and females. As a result, the authors found that females tend to have a different tendency for selection results by interaction with product information than male. Furthermore, as for the patterns that are easy to select, both males and females responded that the pattern that has price at the last is easy to select.