Validation of Kansei Engineering Adoption in E-commerce Web Design
Validation of Kansei Engineering Adoption in E-commerce Web Design
复制标题
电子商务网页设计中感性工程采用的验证
DOI：
10.5057/kei.9.21
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
M. Nagamachi
中科院分区：
文献类型：
--
作者：
A. Lokman;M. Nagamachi
互联网业务的演变导致电子商务企业与竞争对手的战斗，特别是在努力提高访问者的粘性，以他们的网站定位，以促进游客转换和保留.文献回顾表明，前景的决策是基于他们的感觉和情绪。这鼓励了网站设计中情感诉求的研究，作为与潜在消费者的互动空间。基于感性工学的方法论和以往的研究涉及感性工学，我们提出了一个模型，建立感性产品设计作为基础，以衡量消费者的情感反应，并将情感诉求纳入新的产品设计。我们给出了该模型在电子商务网站中的实际实现，并利用生成的结果来验证该模型。通过对被试感性的测量和主成分分析、Cronbach’s alpha和平均评价结果的分析来进行论证。通过对电子商务网站情感反应的实际测量，验证了该模型的有效性和合理性。
The evolution of internet business has lead e-Commerce businesses to battle with competitors, especially in the effort to enhance visitor’s stickiness to their website targeting to promote visitors conversion and retention. Review on literatures has shown that prospect’s decision is based on their feelings and emotion. This has encouraged the study of emotional appeal in website design as interactive space with potential consumer. Based on Kansei Engineering methodologies and previous studies involving Kansei Engineering, we propose a model on building Kansei product design as a foundation to measure consumer emotional responses and incorporate emotional appeal into new product design. We present actual implementation of the model in e-Commerce website, and utilize generated result to validate the model. Justifications are done by the measurement of subject’s Kansei and analysis by Principal Component Analysis, Cronbach’s alpha and averaged evaluation results. Results from the actual measurement of subject’s emotional response to e-Commerce website are discussed, which provide evidence that the model presented is valid and justifiable.