An Absorbing Markov Chain Model for Estimating Consumers' Shop-around Effect on Shopping Districts
An Absorbing Markov Chain Model for Estimating Consumers' Shop-around Effect on Shopping Districts
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估计消费者购物区货比三家效应的吸收马尔可夫链模型
DOI：
10.11361/journalcpij.19.289
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发表时间：
1984
期刊：
影响因子：
--
通讯作者：
Toru Sakamoto
中科院分区：
文献类型：
--
作者：
Toru Sakamoto
利用马尔可夫链模型，将购物区的逛店效应表示为消费者逛店行为所引起的期望光顾次数的净增量，并推导出其估计方法。最后给出了在宫崎的野冈市的店铺效应的估计结果。结果表明，这些方法对商业街区的结构评价和规划具有一定的参考价值。
Using Markov chain model, we formulate the shop-around effect on a shopping district as the net increment of expected frequency of consumers’ visits to the district caused by their shop-around behaviors and derive its estimation method. The estimated result of shop-around effects is given in Nobeoka City, Miyazaki. It is shown that these measures are useful for evaluating and planning the structure of retail districts.