Challenging humanitarian communication: An empirical exploration of Kony 2012
Challenging humanitarian communication: An empirical exploration of Kony 2012
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人道主义传播的挑战：科尼 2012 的实证探索
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
J. Jansz
中科院分区：
文献类型：
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作者：
Johannes von Engelhardt;J. Jansz
2012年3月，美国非政府组织隐形儿童发布了一段关于乌干达战争领主约瑟夫·科尼和他的上帝抵抗军所犯罪行的在线视频。Kony 2012在社交网站上迅速传播，很快就赢得了有史以来传播速度最快的在线视频的称号。与此同时，这段视频及其制作人也受到了博客作者、记者、学者和普通公众的大量批评。这项研究从观众的角度对Kony 2012现象进行了探索。从理论上讲，这段视频建立在有关居中的远距离痛苦的文献基础上，经验上基于一项在线调查，我们探索了这段视频是如何成功地将道德压力施加给具有批判性的网络观众的，这些观众都是具有讽刺意味的观众。特别是，我们调查了不同形式的对视频及其制作人的批评在多大程度上减轻了个人对远方受苦的他人采取行动的道德责任感。
In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the same time, the video and its makers also came under massive criticism from bloggers, journalists, academics, and the general public. This study offers an exploration of the phenomenon Kony 2012 from an audience perspective. Theoretically building on the literature on mediated distant suffering and empirically based on an online survey, we explore how the video was successful in exerting moral pressure on a critical online audience of ‘Ironic Spectators’. In particular, we investigate to what extent different forms of being critical towards the video and its makers have mitigated a sense of personal moral responsibility to act towards the distant suffering other.