Effect of smell presentation on individuals with regard to eye catching and memory

Effect of smell presentation on individuals with regard to eye catching and memory
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DOI:
10.1002/ecj.10319
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发表时间:
2011-03
影响因子:
0.3
通讯作者:
A. Tomono;Koyori Kanda;S. Otake
A. Tomono;Koyori Kanda;S. Otake
中科院分区:
工程技术4区
文献类型:
--
作者:
A. Tomono;Koyori Kanda;S. Otake

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如果通过将气味与电影或商业图像的重要场景相匹配,使人的眼睛更强烈地被目标对象吸引,则图像内容的价值将会上升。在本文中,我们试图描述一种也可以呈现气味的图像系统,以及在存在与图像匹配的气味的情况下,通过凝视点分析所表明的改进的原因。通过使用一个人吃三种水果的场景的图像,考察了吸引眼球的能力与观看对象位置的关系。这些物体在释放气味时被凝视了很长时间。当气味没有释放时,凝视主动移动,试图从整个屏幕接收大量信息。另一方面,当气味被插入时,受试者对物体产生兴趣,他们的凝视倾向于停留在图像周围的狭窄区域内。我们还使用沉浸式虚拟现实系统(HoloStage™)研究了在虚拟花店中给花朵附着气味对记忆的影响。与无气味的情况相比,记忆更容易。观众似乎是通过对气味的反应主动获取信息的。《电子通讯》杂志,94(3):9-19,2011;在线出版于Wiley在线图书馆(Wileyonlinelibrary.com)。DOI 10.1002/ecj.10319
If a person's eyes are more strongly attracted to target objects by matching a smell to an important scene of a movie or a commercial image, the value of the image content will rise. In this paper, we attempt to describe an image system that can also present smells, and the reason for the improvement, as indicated by gaze point analysis, in the presence of smell that is matched to an image. The relationship between the eye-catching ability and the position of the object of viewing was examined using images with a scene in which someone eats three kinds of fruits. These objects were gazed at for a long time on release of their scents. When the smell was not released, the gaze moved actively in an attempt to receive a lot of information from the entire screen. On the other hand, when the smell was inserted, the subjects became interested in the object and there was a tendency for their gaze to stay within the narrow area surrounding the image. We also investigated the effect on the memory of attaching smells to the flowers in a virtual flower shop by using an immersive virtual reality system (HoloStage™). Memorization was easier than with the scentless case. It appears that viewers obtain information actively by reacting to smell. © 2011 Wiley Periodicals, Inc. Electron Comm Jpn, 94(3): 9–19, 2011; Published online in Wiley Online Library (wileyonlinelibrary.com). DOI 10.1002/ecj.10319