Watching Television Without Pity The Productivity of Online Fans
Watching Television Without Pity The Productivity of Online Fans
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DOI：
10.1177/1527476407307241
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发表时间：
2008-01-01
影响因子：
2
通讯作者：
Andrejevic, Mark
中科院分区：
文献类型：
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作者：
Andrejevic, Mark
越来越多的在线粉丝网站为电视剧作家和编剧提供即时反馈，他们开始更多地关注“董事会”的喋喋不休。“与此同时，董事会已成为一个营销策略的电视节目，利用互动性，创造球迷社区和建立观众的忠诚度。借鉴流行的网站TelevisionWithoutPity.com的案例研究，这篇文章探讨了在线观众活动的方式加倍作为一种形式的价值提高劳动力的电视制片人在两个方面：通过允许球迷采取的一部分工作，使一个节目有趣的自己和提供即时（如果不一定是统计上的代表性）的反馈给生产者。基于对制作人和他们经常光顾的公告板的贡献者的采访，本文探讨了互动的两个方面：共享控制权的承诺和将一些市场研究劳动力转移到观众身上的能力。
Increasingly, online fan sites are providing instant feedback to television writers and scriptwriters, who are starting to pay more attention to the chatter of "the boards." At the same time, the boards have become a marketing strategy for TV shows that takes advantage of interactivity to create fan communities and build viewer loyalty. Drawing on a case study of the popular web site TelevisionWithoutPity.com, this article explores the way in which online viewer activity doubles as a form of value-enhancing labor for television producers in two ways: by allowing fans to take on part of the work of making a show interesting for themselves and by providing instant (if not necessarily statistically representative) feedback to producers. Based on interviews with producers and contributors to a bulletin board they frequent, the article explores both sides of interactivity: the promise of shared control and the ability to off-load some market research labor onto viewers.