Examination of Conditions that the Point System Contributes to the Activation of Local Communication
Examination of Conditions that the Point System Contributes to the Activation of Local Communication
复制标题
积分系统有助于本地通信激活的条件的检查
DOI：
10.1007/978-3-031-06424-1_9
复制
发表时间：
2022
期刊：
影响因子：
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通讯作者：
Shimohara Katsunori
中科院分区：
文献类型：
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作者：
Shiozu Yurika;Arai Soichi;Aso Hiromu;Ohara Yuto;Shimohara Katsunori
近年来，许多企业、政府和个人都在使用社交媒体。社交媒体正在帮助建立新的关系，并加强现有的关系。据说许多人只是作为信息的搜索者而存在。但是，如果包括诸如“点赞”这样的匿名订婚行为，也被认为是在表达自己的意图。我们称他们为Lurker，但我们能用Lurker的行动原则来振兴当地社区吗？本文介绍了一款智能手机社交媒体应用程序(APP)的实验结果，该应用程序旨在通过非货币积分系统在日本参与用户之间进行特定健康行为(即步行)的交流。我们的研究问题是澄清没有经济价值的积分系统，通过以非匿名的方式使个人之间的联系可见来激活互惠动机和沟通。通过对获得的数据进行分析，发现了两个主要发现。首先，随着时间的推移，在给定的实验条件下，积分没有经济价值的非匿名积分系统并没有有效地激活参与者之间的交流。然而，当使用积分的规则和目标被明确定义时，当积分使用不仅针对个人，也针对地点或事件(如将解释的那样)，当批准是匿名的且易于表达且易于获得反馈时，应用程序的使用变得可持续。
In recent years, social media has been used by many businesses, governments and individuals. Social media is helping to build new relationships as well as strengthen existing ones. Many individuals are said to exist merely as searchers of information. However, including anonymous engagement behaviors such as “likes”, they are also considered to be expressing their intentions. We call them Lurker, but can we use Lurker's principles of action to revitalize the local community?This paper presents the results of an experiment featuring a smart phone social media application (app) intended to incentivize communication during certain health behavior, namely walking, among participating users in Japan, through a non-monetary point system. Our research question is to clarify the point system that have no economic value activate reciprocal motivation and communication by making connections between individuals visible in a non-anonymous manner. Upon analysis of the data obtained, two main findings were revealed. First, over time, the non-anonymous point system where points have no economic value did not effectively activate communication among participants given the experimental conditions. However, when the rules and goals for using points are clearly defined, when point use targets not only individuals but also places or events (as will be explained), and when approval is anonymously and easy to express and feedback easy to obtain, app use becomes sustainable.