Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity

Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity
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衣服决定人?

DOI:
10.1287/orsc.13.5.475.7814
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发表时间:
2002
期刊:
Organ. Sci.
影响因子:
--
通讯作者:
John R. Austin
John R. Austin
中科院分区:
--
文献类型:
--
作者:
W. Creed;Maureen A. Scully;John R. Austin

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我们经验性地探索合法化帐户和反对排除工作场所歧视男同性恋,女同性恋,双性恋和变性人的政策,专注于代理商如何在国家一级和组织内使用更广泛的文化帐户在当地环境中建立他们的合法化帐户。制度理论中的扩散视角描绘了代理商如何导入“成衣”文化账户。与此相反,翻译理论描述了代理人如何解释和适应文化帐户,因为他们的时尚,使他们成为合法的帐户,为当地设置。另一种选择是将既不是严格借来的也不是特殊定制的账户理论化。我们提出了第三种观点,借鉴了社会运动理论中使用的框架分析。框架理论既关注文化构建块的重要性,也关注行为者与意义系统的关系和塑造意义系统的内在方式,并动员集体行动来改变社会安排。我们发现,合法化的帐户是交织在一起的社会身份,这有助于合法化,一方面,一个帐户制造商的参与话语和一套索赔,另一方面,参与的支持者和关键的观众。我们认为,合法化帐户的动员潜力部分取决于他们的信息成为“自动通信”,使听众认同自己的信息。
We empirically explore the legitimating accounts for and against policies precluding workplace discrimination against gay, lesbian, bisexual, and transgender people, focusing on how agents working at both the national level and within organizations use broader cultural accounts in building their legitimating accounts in local settings. The diffusion perspective in institutional theory has portrayed how agents import 'ready-to-wear' cultural accounts. In contrast, translation theory depicts how agents interpret and adapt cultural accounts as they fashion them into legitimating accounts for a local setting. An alternative would theorize accounts that are neither strictly borrowed nor idiosyncratically tailored. We advanced a third perspective, drawing on frame analysis as it is used in social movement theory. Framing theory attends to both the importance of cultural building blocks and the embedded ways in which agents relate to and shape systems of meaning and mobilize collective action to change social arrangements. We find that legitimating accounts are intertwined with the construction of social identities, which serve to legitimate, on the one hand, an account maker's participation in the discourse and set of claims, and on the other hand, the involvement of proponents and crucial audiences. We suggest that the mobilizing potential of legitimating accounts rests in part on their messages becoming 'autocommunicational,' so that listeners identify themselves with the message.