Philanthropy as Strategy
Philanthropy as Strategy
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DOI：
10.1177/0007650303042002002
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发表时间：
2003-06
影响因子：
7
通讯作者：
David H. Saiia;A. Carroll;Ann Buchholtz
中科院分区：
文献类型：
--
作者：
David H. Saiia;A. Carroll;Ann Buchholtz
学者和实践者都指出，企业慈善正朝着“战略性”捐赠的方向发展，例如，在使慈善行为的接受者受益的同时，捐赠可以提高公司的战略地位（最终是“底线”）。虽然这种趋势的存在被广泛接受，但在文献中，它通常是由轶事证据来代表的。本文介绍了一项对美国公司的捐赠经理的调查结果，这些公司至少有5年的既定捐赠计划，每年的捐赠总额至少为20万美元。数据显示，企业捐赠管理人员认为，他们的公司在慈善活动中变得越来越具有战略性。研究结果还表明，机构、公司和个人层面的影响共同促成了战略性慈善事业。这些发现支持了这样一种观点，即企业慈善事业的性质正在演变，以适应竞争更加激烈的市场。
Scholars and practitioners alike indicate a movement in corporate philanthropy toward “strategic” giving, for example, giving that improves the firm's strategic position (ultimately the “bottom line”) while it benefits the recipient of the philanthropic act. Although the existence of this trend is widely accepted, it is represented in the literature most often by anecdotal evidence. This article presents the findings of a survey of corporate giving managers of U.S. firms that have had an established giving program of at least 5 years, with annual giving totaling at least $200,000 each year. The data show that corporate giving managers believe their firms are becoming increasingly strategic in their philanthropic activities. The findings also indicate that institutional-, firm-, and individual-level influences combine to precipitate strategic philanthropy. These findings lend support to the belief that the nature of corporate philanthropy is evolving to fit a more competitive marketplace.