Allocating Discretionary Time: Complementarity Among Activities

Allocating Discretionary Time: Complementarity Among Activities
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DOI:
10.1086/208830
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发表时间:
1981-03
影响因子:
7.2
通讯作者:
M. Holbrook;D. Lehmann
M. Holbrook;D. Lehmann
中科院分区:
管理学1区
文献类型:
--
作者:
M. Holbrook;D. Lehmann

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对50项自由裁量活动之间的互补性分析表明:(1)部分(与简单)相关性测量的意义更大;(2)七组先验互补性的有效性;(3)多维尺度相关性在识别两个关键活动维度-智力努力和体力消耗方面的有用性;(4)对营销和公共政策的影响。
Analysis of complementarity among 50 discretionary activities suggests: (1) the greater meaning of partial (versus simple) correlational measures; (2) the validity of seven a priori sets of complements; (3) the usefulness of multidimensionally scaled correlations in identifying two key activity dimensions—intellectual effort and physical exertion; and (4) implications for both marketing and public policy.