Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers

Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers
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DOI:
10.1111/j.1360-0443.2012.04028.x
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发表时间:
2013-02-01
期刊:
影响因子:
6
通讯作者:
Leonards, Ute
Leonards, Ute
中科院分区:
医学1区
文献类型:
--
作者:
Maynard, Olivia M.;Munafo, Marcus R.;Leonards, Ute

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Aims Previous research with adults indicates that plain packaging increases visual attention to health warnings in adult non-smokers and weekly smokers, but not daily smokers. The present research extends this study to adolescents aged 1419 years. Design Mixed-model experimental design, with smoking status as a between-subjects factor and pack type (branded or plain pack) and eye gaze location (health warning or branding) as within-subjects factors. Setting Three secondary schools in Bristol, UK. Participants A convenience sample of adolescents comprising never-smokers (n?=?26), experimenters (n?=?34), weekly smokers (n?=?13) and daily smokers (n?=?14). Measurements Number of eye movements to health warnings and branding on plain and branded packs. Findings Analysis of variance, irrespective of smoking status revealed more eye movements to health warnings than branding on plain packs, but an equal number of eye movements to both regions on branded packs (P?=?0.033). This was observed among experimenters (P?