Achieving best practices transfer across countries
Achieving best practices transfer across countries
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DOI：
10.1108/13673270710752171
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发表时间：
2007-06
期刊：
影响因子：
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通讯作者：
Alexandre Perrin;Nicolas Rolland;Tracy Stanley
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文献类型：
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作者：
Alexandre Perrin;Nicolas Rolland;Tracy Stanley
目的-本文件力求迎接挑战，审查在欧洲、中东、非洲和拉丁美洲开展业务的一个组织的知识转让问题。的目的是为了了解知识管理的努力是否可以导致改进的知识transfer.Design/方法/方式-本文采用了定性分析的基础上的案例研究，其目的是评估全球知识管理计划的有效性，在实现最佳实践转让的销售和营销实践在整个业务单位的欧洲，中东，非洲和拉丁美洲。主要的数据收集方法是对来自28个市场的高级员工进行的结构化访谈。调查结果-研究结果显示，业务部门内部和之间存在一定程度的复杂性和非线性互联性，这证实了知识转移是一个复杂的多因素过程，依赖于许多相互作用的变量。
Purpose – This paper seeks to take up the challenges of examining the issues of knowledge transfer in an organization operating across Europe, the Middle East, Africa and Latin America. The purpose is directed to understanding whether knowledge management efforts can lead to the improvement of knowledge transfer.Design/methodology/approach – The paper adopts a qualitative analysis based on a case study whose aim is to evaluate the effectiveness of a global knowledge management programme in achieving best practices transfer in sales and marketing practices throughout business units of Europe, Middle East, Africa and Latin America. The principal data‐gathering method is a structured interview conducted with senior staff from within 28 markets.Findings – The study's findings reveal that there is a level of complexity and non‐linear interconnectivity within and between business units, which confirms that knowledge transfer is a complex, multifactor process relying on a number of interacting variables.Research...