Evaluating the Implementation of a Professional Sport Team's Corporate Community Involvement Initiative
Evaluating the Implementation of a Professional Sport Team's Corporate Community Involvement Initiative
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DOI：
10.1123/jsm.2012-0258
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发表时间：
2014-05-01
影响因子：
3.6
通讯作者：
Tainsky, Scott
中科院分区：
文献类型：
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作者：
Kihl, Lisa;Babiak, Kathy;Tainsky, Scott
随着体育方面的企业社区倡议逐渐成为企业社会责任的一个重要方面，一个关键问题是评估这些倡议的交付过程的质量以及如何管理这些倡议。本研究旨在以项目评估理论探讨职业运动队社区合作的实施过程。访谈进行了42个关键利益相关者（团队管理人员，合作伙伴关系的实施者，参与者，家长，教练）从一个美国职业棒球大联盟球队的CCI，以了解关键流程参与CCI的实施和执行。调查结果显示，在项目实施质量方面存在以下问题：1）伙伴关系协议，2）生态背景，3）协议和实施，4）目标人群。我们提出了一个迭代模型的程序评估中使用的体育背景。最后，我们的文件与建议，在这一领域的进一步研究和从业人员的影响。
As corporate community initiatives (CCI) in sport are becoming an important dimension of corporate social responsibility, a key issue is evaluating the quality of the processes by which they are delivered and how they are managed. The purpose of this study was to explore the implementation process of a professional sport team's CCI using program evaluation theory (Chen, 2005). Interviews were conducted with 42 key stakeholders (team executives, partnership implementers, participants, parents, coaches) from one Major League Baseball team's CCI to understand critical processes involved in CCI implementation and execution. The findings showed concerns in the quality of program implementation with the: 1) the partnership agreement, 2) the ecological context, 3) protocol and implementation, and 4) target population. We propose an iterative model of program evaluation for use in the sport context. We conclude the paper with recommendations for further research in this area and implications for practitioners.