Liquid retail: cultural perspectives on marketplace transformation
Liquid retail: cultural perspectives on marketplace transformation
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流动零售：市场转型的文化视角
DOI：
10.1080/10253866.2018.1462583
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发表时间：
2018
影响因子：
2.4
通讯作者：
Alexandre Schwob
中科院分区：
文献类型：
--
作者：
R. Kervenoael;D. Bajde;Alexandre Schwob
摘要受鲍曼“流动性”概念的启发，我们对当代零售业中发生的社会文化动态进行了问题化。流动性零售的概念使研究人员能够解开市场转型，并突出围绕市场和市场参与者的发展，共同改变彼此。作为一个出发点，这一介绍强调了零售业最近的发展，这些发展的特点是固定性和边界的侵蚀。我们从社会文化的角度简要介绍了市场转型和流动零售，并总结了这期特刊中的论文。
ABSTRACT Inspired by Bauman’s notion of “liquidity,” we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables researchers to untangle marketplace transformation and to highlight developments centred around markets and market-actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue.