A televised entertainment-education drama to promote positive discussion about organ donation.
A televised entertainment-education drama to promote positive discussion about organ donation.
复制标题
一部电视娱乐教育剧，旨在促进有关器官捐赠的积极讨论。
DOI：
10.1093/her/cyt106
复制
发表时间：
2014
影响因子：
2.4
通讯作者：
Rintamaki,LanceS
中科院分区：
文献类型：
--
作者：
Khalil,GeorgesE;Rintamaki,LanceS
本文调查了美国电视剧《三河》中的娱乐教育（E-E）电视剧与观众对器官捐赠的积极讨论之间的关系。使用在线广告进行了为期一周的横断面调查。调查参与者包括1325名居住在美国的成年人，他们观看了Three Riverson电视台的第一集。收集的数据回忆的故事情节中的事件，感知的娱乐价值，感知的准确性所提出的健康信息，拒绝器官捐赠的神话和积极的讨论器官捐赠和故事情节。协变量为器官捐赠登记、捐赠或移植社区成员资格和人口统计学变量。结果显示，对故事情节记忆力高的观众更有可能拒绝关于器官捐赠的神话，并与他人进行支持捐赠的讨论。知觉娱乐价值和知觉准确性在这种关系中起中介作用。在电视剧中插入准确的健康信息可能会有效地促进关于器官捐赠和神话拒绝的积极讨论。电视剧《三河》中的事件回忆、娱乐价值和准确性感知与积极的讨论相关。
This article investigates pathways between the exposure to an entertainment-education (E-E) television drama calledThree Riversand positive discussion of organ donation among viewers of the drama in the United States. A cross-sectional survey was conducted using an online advertising for a period of one week. Survey participants included 1325 adults living in the United States, who had viewed the first episode ofThree Riverson television. Data were collected on recall of events in the storyline, perceived entertainment value, perceived accuracy of the presented health information, rejection of organ donation myths and positive discussion of organ donation and the storyline. Covariates were registration for organ donation, membership to the donation or transplant community and demographic variables. Results show that viewers with high recall of the storyline were more likely to reject myths about organ donation and engage in pro-donation discussions with others. Perceived entertainment value and perceived accuracy acted as mediators in such relationships. The insertion of accurate health information in television drama may be effective in promoting positive discussions about organ donation and myth rejection. Recall of events from the televised E-E dramaThree Rivers, entertainment value and accuracy perception were associated with positive discussion.