How do you warn them if they speak only Spanish? Challenges for organizations in communicating risk to Colonias residents in Texas, USA
How do you warn them if they speak only Spanish? Challenges for organizations in communicating risk to Colonias residents in Texas, USA
复制标题
DOI：
10.1108/dpm-02-2014-0022
复制
发表时间：
2014-01-01
影响因子：
1.9
通讯作者：
Andrew, Simon A.
中科院分区：
文献类型：
--
作者：
Arlikatti, Sudha;Taibah, Hassan A.;Andrew, Simon A.
目的-本文的目的是研究公共和非营利组织向德克萨斯州伊达尔戈县科洛尼亚居民传达灾害风险信息所使用的信息渠道。它寻求为组织找到创造性和前瞻性的解决方案，以改善对这些成分的风险教育。设计/方法/方法-最初采用滚雪球抽样技术进行了六次面对面访谈。随后，我们对64家知名企业进行了在线调查，其中23家完成了调查，回复率为34%。采用公共组织和非营利组织之间的比较分析和费舍尔精确检验来分析数据。调查结果-提供风险信息的渠道偏好因使用电视（TV）的公共组织和使用双语工作人员进行外展的非营利组织而异。电视、广播、公共活动和双语工作人员被认为是最有效的，而社交媒体（Facebook、Twitter和城市网站）则完全没有被这两组人考虑。缺乏资金和人员配置问题被确定为主要挑战。研究局限/启示——其中一个局限是，本文关注的是为德克萨斯殖民地的西班牙语使用者提供服务的组织。未来的研究需要调查文化和语言不同的群体可能居住的边境地点的其他地方如何接收和理解风险信息。还应探讨跨国组织在制定国际协调的灾害通讯计划方面的作用。原创性/价值-它突出了组织在沟通风险方面面临的挑战，特别是在文化和语言多样化群体居住的边境社区。
Purpose - The purpose of this paper is to examine the information channels used by public and nonprofit organizations to communicate disaster risk information to Colonias residents in Hidalgo County, Texas. It seeks to find creative and proactive solutions for organizations to improve risk education to these constituents.Design/methodology/approach - Initially a snowball sampling technique was used to conduct six face-to-face interviews. This was followed by an online survey sent to 64 reputational referrals, of which 23 completed the survey, generating a response rate of 34 percent. A comparative analysis between public and nonprofit organizations and the Fischer's exact test were employed to analyze the data.Findings - Channel preferences for providing risk information varied with public organizations using the television (TV) and the nonprofit organizations using bilingual staff for outreach. The television, radio, public events, and bilingual staff were considered to be the most effective while social media (Facebook, Twitter, and city web sites) was not considered at all by both groups. Lack of funding and staffing problems were identified as the primary challenges.Research limitations/implications - One limitation is that the paper focusses on organizations serving Spanish speakers in the Texas Colonias. Future research needs to investigate how other localities at border sites where culturally and linguistically diverse groups might reside, receive and understand risk information. The role of cross-national organizations in creating internationally coordinated plans for disaster communication should also be explored.Originality/value - It highlights the challenges faced by organizations in communicating risk, especially in border communities where culturally and linguistically diverse groups reside.