Development and implementation of mass media campaigns to delay sexual initiation among African American and White youth.
Development and implementation of mass media campaigns to delay sexual initiation among African American and White youth.
复制标题
制定和实施大众媒体宣传活动，以推迟非裔美国人和白人青年的性行为开始时间。
DOI：
10.1080/10810730.2013.811318
复制
发表时间：
2014
影响因子：
4.4
通讯作者：
Mehrotra,Purnima
中科院分区：
文献类型：
--
作者：
Noar,SethM;Zimmerman,RickS;Palmgreen,Philip;Cupp,PamelaK;Floyd,BrenikkiR;Mehrotra,Purnima
要减少高危青少年中艾滋病毒/性传播疾病的新感染，就需要制定和评价循证卫生宣传办法。研究压倒性地支持这样的结论，即过早的性行为与性病和晚年的其他负面结果有关（例如，意外怀孕）。作者的研究小组从国家心理健康研究所获得资金，以开发，实施和严格评估电视大众媒体运动，以延迟美国东南部两个城市的非洲裔美国人和白色青少年之间的性交开始。本研究的重点是这些运动的发展和实施，包括（a）基本原理和理论基础;（B）收集、筛选和评估现有的公益告示;（c）编制新的公益告示;（d）研究设计和运动播放计划;（e）在运动中实现的信息曝光。健康宣传运动在向高危青少年群体提供有针对性、及时和相关的减少风险信息方面大有希望。
Reducing new HIV/STD infections among at-risk adolescents requires developing and evaluating evidence-based health communication approaches. Research overwhelmingly supports the conclusion that early sexual initiation is associated with STDs and other negative outcomes in later years (e.g., unintended pregnancy). The authors' research group secured funding from the National Institute of Mental Health to develop, implement, and rigorously evaluate televised mass media campaigns to delay initiation of sexual intercourse among African American and White adolescents in two cities in the Southeastern United States. The focus of the present study is on the development and implementation of the campaigns, including (a) rationale and theoretical underpinnings; (b) collection, screening, and assessment of existing public service announcements; (c) development of new public service announcements; (d) study design and campaign airing plan; and (e) message exposure achieved in the campaigns. Health communication campaigns hold much promise in reaching at-risk adolescent populations with targeted, timely, and relevant risk-reduction messages.