Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors.
Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors.
复制标题
文化和消费者行为：水平和垂直文化因素的作用。
DOI：
10.1016/j.copsyc.2015.11.007
复制
发表时间：
2016-04
影响因子：
5.9
通讯作者：
Cho H
中科院分区：
文献类型：
--
作者：
Shavitt S;Cho H
我们研究文化对消费者行为的影响，特别关注横向和纵向的个人主义和集体主义。文化强调等级制度的倾向各不相同，这是通过检查水平/垂直文化取向或背景来捕获的区别。这些文化因素塑造了个人价值观和目标、权力概念以及应用于权力行使的规范期望。我们回顾了消费者如何响应市场中的品牌、服务提供商以及彼此的需求的影响。
We examine the influence of culture on consumer behavior with a particular focus on horizontal and vertical individualism and collectivism. Cultures vary in their propensity to emphasize hierarchy, a distinction captured by examining horizontal/vertical cultural orientations or contexts. These cultural factors pattern personal values and goals, power concepts, and normative expectations applied to the exercise of power. We review implications for how consumers respond to brands in the marketplace, service providers, and each others' needs.