Platform Competition with ‘Must-Have’ Components
Platform Competition with ‘Must-Have’ Components
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具有“必备”组件的平台竞争
DOI：
10.1111/j.1467-6451.2009.00379.x
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Stephen Ka Yat Yuen
中科院分区：
文献类型：
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作者：
Christiaan Hogendorn;Stephen Ka Yat Yuen
在具有间接网络效应的平台组件系统中，一些“必备”组件在消费者中非常受欢迎，以至于当它们在平台上可用时，它们会产生巨大的、离散的间接网络效应。例如，ESPN是有线电视平台的必备组件。本文研究了平台市场结构如何决定平台和组件之间的排他性和非排他性合同。研究表明，知名度高、平台间市场份额差异大、跨平台间接网络效应低的组件供应商更倾向于与单一平台签订独家合同。
In platform-component systems with indirect network effects, some ‘must-have’ components are so popular with consumers that they create large, discrete indirect network effects when they become available on a platform. For example, ESPN is a must-have component of cable TV platforms. This paper examines how platform market structures determine exclusive versus non-exclusive contracts between platforms and components. It shows that a component provider is more likely to sign exclusive contracts with a single platform if its popularity is high, the platform market share difference is large, and cross-platform indirect network effects are low.