Media Favoritism and Presidential Nominations: Reviving the Direct Effects Model
Media Favoritism and Presidential Nominations: Reviving the Direct Effects Model
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媒体偏袒和总统提名：复兴直接效应模型
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
Adam B. Lawrence
中科院分区：
文献类型：
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作者：
D. Barker;Adam B. Lawrence
本文探讨了2000年民主党和共和党总统候选人提名竞选中媒体偏袒、媒体接受和候选人偏好之间的关系。内容分析显示，媒体对共和党候选人约翰·麦凯恩（John McCain）的报道明显偏向，但对民主党候选人的报道相对平衡。因此，我们的实证模型显示，媒体接受程度与麦凯恩对布什的偏好有很大关系，但在民主党竞选中并不是一致的预测因素。但更令人印象深刻（也令人惊讶）的是，收听脱口秀节目与候选人偏好之间的关系，甚至在民主党人中也是如此。听拉什·林堡的歌与共和党初选选民对布什的偏爱和民主党初选选民对布拉德利的偏爱密切相关。这些共同的结果为直接媒体效应的经典解释提供了支持，这一观点在当代投票模型中基本上被抛弃了。
This article explores the relationships among media favoritism, media reception, and candidate preference in the 2000 Democratic and Republican presidential nomination campaigns. Content analysis revealed significant media favoritism toward the candidacy of John McCain in the Republican contest but relatively balanced coverage of the Democratic contest. Accordingly, our empirical models reveal that media reception was substantially associated with a preference for McCain over Bush, but was not a consistent predictor in the Democratic race. But even more impressive (and surprising) were the relationships between listening to talk radio and candidate preferences, even among Democrats. Listening to Rush Limbaugh was strongly associated with preference for Bush among Republican primary voters, and for Bradley among Democratic primary voters. These collective results lend support to a classic interpretation of direct media effects, a perspective that had been largely abandoned in contemporary voting models.