A framework for successful new product development
A framework for successful new product development
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DOI：
10.3926/jiem.334
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发表时间：
2011-01-01
影响因子：
3
通讯作者：
Bhuiyan, Nadia
中科院分区：
文献类型：
--
作者：
Bhuiyan, Nadia
目的：本文的目的是提出一个框架的关键成功因素，指标，工具和技术，用于实施指标的每个阶段的新产品开发（NPD）process.Design/方法/途径：为了实现这一目标，进行了文献综述，以调查几十年的研究，新产品开发的成功，以及如何可以实现。这些研究被扫描的共同因素，享受成功的新产品在market.Findings：本文总结了新产品开发的成功因素，建议指标，应该用来衡量这些因素，并提出工具和技术，利用这些指标。这是为每个阶段的新产品开发过程中，并汇集在一个框架，作者建议应遵循复杂的新产品开发projects.Research限制/影响：几个不同的研究方向可以提供额外的有用信息，无论是企业寻找关键成功因素（CSF）和衡量产品开发的成功，以及学者在这一领域进行研究。主要的研究机会存在于实施或测试拟议的框架。实际影响：该框架可以遵循复杂的新产品开发项目的管理人员，以确保success.Originality/值：虽然许多研究已经进行了新产品开发的关键成功因素，这些研究往往是支离破碎的，集中在一个或几个阶段的新产品开发过程。据作者所知，这是第一次将这些研究综合成一个框架。
Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process.Design/methodology/approach: To achieve this objective, a literature review was undertaken to investigate decades of studies on NPD success and how it can be achieved. These studies were scanned for common factors for firms that enjoyed success of new products on the market.Findings: The paper summarizes NPD success factors, suggests metrics that should be used to measure these factors, and proposes tools and techniques to make use of these metrics. This was done for each stage of the NPD process, and brought together in a framework that the authors propose should be followed for complex NPD projects.Research limitations/implications: Several different research directions could provide additional useful information both to firms finding critical success factors (CSF) and measuring product development success as well as to academics performing research in this area. The main research opportunity exists in implementing or testing the proposed framework. Practical implications: The framework can be followed by managers of complex NPD projects to ensure success.Originality/value: While many studies have been conducted on critical success factors for NPD, these studies tend to be fragmented and focus on one or a few phases of the NPD process. To the authors' knowledge, this is the first time a framework that synthesizes these studies into a single framework.