Understanding the 'heritage' in heritage tourism: Ideological tool or economic tool for a Japanese hot springs resort?
Understanding the 'heritage' in heritage tourism: Ideological tool or economic tool for a Japanese hot springs resort?
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DOI：
10.1080/14616680802236329
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发表时间：
2008-01-01
影响因子：
9.8
通讯作者：
McMorran, Chris
中科院分区：
文献类型：
--
作者：
McMorran, Chris
本研究考察了遗产的经济和意识形态方面之间的复杂关系，以位于日本九州岛的温泉度假胜地黑川温泉为例。在20世纪80年代，这个偏远的村庄彻底改变了自己，成为全国公认的旅游目的地，目前每年吸引约一百万游客。这个小镇的成功很大程度上是由于它利用了全国范围内对该国农业历史的怀念。通过精心整合理想化的乡村元素，被称为furusato（故乡），度假村的商业领袖利用该国的农村遗产作为主题，定位自己的商业计划。这项研究认为，当地商业领袖利用遗产不是出于意识形态的原因，而是纯粹的经济原因。换句话说，遗产被用作一个有利可图的主题，受到游客的欢迎，而不是因为它提供了一个不惜一切代价维护的过去的重要代表。本文认为，虽然遗产的经济价值可以建立在其意识形态意义上，但遗产主要是一种灵活的商品。
This study examines the complex relationship between the economic and ideological aspects of heritage, as observed in Kurokawa Onsen, a hot springs resort located on the island of Kyushu, Japan. In the 1980s, this remote village reinvented itself, on the way to becoming a nationally recognized tourist destination that currently attracts around one million visitors a year. The town's success is largely due to its utilization of a nation-wide nostalgia for the country's agricultural past. Through the careful incorporation of elements of the idealized rural village, known as furusato (native place), the resort's business leaders have used the country's rural heritage as a theme in which to situate its own business plan. This study argues that local business leaders use heritage not for ideological reasons, but purely economic ones. In other words, heritage is used as a theme that is profitable and desired by tourists, not because it offers a crucial representation of the past to be maintained at all costs. This paper argues that although the economic value of heritage can be based in its ideological significance, heritage is primarily a flexible commodity.