What Do Women Really Want? Lessons for Breastfeeding Promotion and Education
What Do Women Really Want? Lessons for Breastfeeding Promotion and Education
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DOI：
10.1089/bfm.2015.0175
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发表时间：
2016-04-01
影响因子：
2.7
通讯作者：
Brown, Amy
中科院分区：
文献类型：
--
作者：
Brown, Amy
背景：促进母乳喂养是一项战略优先事项，但联合王国的母乳喂养率仍然很低。妇女重视母乳喂养的宣传和教育，但可能需要采取不同的战略来继续提高母乳喂养率。作为专家，新妈妈们最适合告知这些变化。本研究探讨了新妈妈对母乳喂养教育和推广的态度，评估经验和检查的想法changes.Materials和方法：1130名母亲与0-2岁的婴儿谁曾计划母乳喂养出生时完成了一份问卷调查，包括封闭式和开放式的问题，探索他们的态度母乳喂养的促进和支持。总体而言，调查结果显示，母亲重视母乳喂养信息，但认为需要对当前的信息进行修改。关键主题包括摆脱母乳喂养是最好的（而不是正常的）的观念，强调母乳喂养的健康益处以外的更广泛的价值观，以及每次喂养而不仅仅是6个月纯母乳喂养重要的信息。母亲们还强调，需要针对家庭成员和更广泛的社会开展宣传和教育，而不仅仅是针对母亲本人，因为所有这些人都直接或间接地影响产妇的决定和母乳喂养的能力。母亲们建议的想法，宣传活动或如何特定的群体或方法可以用来增加支持，包括对儿童的教育，电视广告，并使用已建立的在线来源的母乳喂养informations.Conclusions：研究结果是重要的支持新妈妈母乳喂养和那些参与母乳喂养的政策和宣传信息。
Background: Promoting breastfeeding is a strategic priority, but breastfeeding rates remain low in the United Kingdom. Women value breastfeeding promotion and education, but a different strategy may be needed to continue to raise breastfeeding rates. New mothers, as the experts, are best placed to inform these changes. The current study explored new mothers' attitudes toward breastfeeding education and promotion, evaluating experiences and examining ideas for change.Materials and Methods: One thousand one hundred thirty mothers with a baby aged 0-2 years old who had planned to breastfeed at birth completed a questionnaire consisting of both closed and open-ended questions exploring their attitudes to breastfeeding promotion and support.Results: Overall, the findings showed that mothers valued breastfeeding information, but believed that changes needed to be made to current messages. Key themes included a move away from the perception that breastfeeding is best (rather than normal), emphasis on wider values other than the health benefits of breastfeeding, and a message that every feed, rather than just 6 months exclusive breastfeeding, matters. Mothers also highlighted the need for promotion and education to target family members and wider society rather than simply mothers themselves, all of whom influenced both directly or indirectly maternal decision and ability to breastfeed. Mothers suggested ideas for promotional campaigns or how specific groups or methods could be used to increase support, including education for children, TV adverts, and using established online sources of breastfeeding information.Conclusions: The findings are important both for those supporting new mothers to breastfeed and those involved in breastfeeding policy and promotional messages.