Are personalization systems really personal? - effects of conformity in reducing information
Are personalization systems really personal? - effects of conformity in reducing information
复制标题
个性化系统真的是个性化的吗？
DOI：
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发表时间：
2003
期刊：
影响因子：
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通讯作者：
Juo
中科院分区：
文献类型：
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作者：
Jyun;Juo
本研究试图扩展个性化的含义，并认为不仅需要考虑个人信息需求，还需要考虑外部影响引起的情感或精神需求。这项研究在过滤掉不必要信息的过程中引入了一个新的维度：从众行为。从众意味着人们会倾向于采取相似的行为，因为他们受到社会规范的影响。本研究比较了四种个性化机制对主观决策质量的影响。结果表明，纯粹的一致性优于目标一致性。目标整合与协同过滤没有显着区别。结果可以帮助人们重新审视制作个性化系统的理想方法。
This study attempts to extend the meaning of personalization and argues that not only personal information needs but also emotional or mental needs aroused by outside influences need to be taken into account. This study introduces a new dimension in the process of filtering out unnecessary information: the conformity behavior. Conformity means that people will tend to converge on similar behavior because they are affected by social norms. This study compares the effects of four personalization mechanisms on subjective decision quality. The results show that pure conformity is better than target conformity. Target conformity is no significant different from collaborative filtering. The result could help people re-examine the ideal approach in making personalization systems.
影响因子：
5.4
作者：
GILOVICH, T;MEDVEC, VH
通讯作者：
MEDVEC, VH