Translocal celebrity activism: shark-protection campaigns in mainland China

Translocal celebrity activism: shark-protection campaigns in mainland China
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跨地域名人行动主义:中国大陆的鲨鱼保护运动

DOI:
10.1080/17524032.2016.1198822
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发表时间:
2016
期刊:
Environmental Communication
影响因子:
--
通讯作者:
Jeffreys E
Jeffreys E
中科院分区:
--
文献类型:
--
作者:
Jeffreys E

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出生于上海的姚明是美国国家篮球协会的退役星星球员,他是一位跨地方保护运动的名人代言人,这场运动旨在阻止世界各地的中餐馆食用鱼翅汤。这种沟通做法的标准理由是,它们将通过鼓励日益富裕的中国消费者停止食用基于残忍和不可持续做法的奢侈食品来产生媒体宣传并拯救鲨鱼种群。到目前为止,对中国大陆鲨鱼保护运动的性质的研究有限,中国大陆是鱼翅的主要未来市场。本文填补了这一空白。它认为,这些运动没有达到目标,受到国际运动中使用的传播战略的严重影响,并提供了不连贯的地方框架。鱼翅需求的下降表明,政府的紧缩措施对奢侈品消费行为产生了更大的影响,无意中凸显了“威权环保主义”的潜力。
Shanghai-born Yao Ming, a retired star player with the American National Basketball Association, is the celebrity face of translocal conservation campaigns to stop the consumption of shark-fin soup in Chinese restaurants worldwide. The standard justification for such communication practices is that they will generate media publicity and save shark populations, by encouraging increasingly affluent Chinese consumers to stop eating a luxury food item based on cruel and unsustainable practices. To date, there has been limited research on the nature of shark-protection campaigns in mainland China, the proclaimed major future market for shark fin. This paper fills that gap. It contends that these campaigns have missed their target, being heavily influenced by communication strategies used in international campaigns and providing incoherent local framing. Declining demand for shark fin demonstrates instead that government austerity measures have had a greater impact on luxury consumption practices, inadvertently highlighting the potential of “authoritarian environmentalism.”
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