Analysis versus production: Adolescent cognitive and attitudinal responses to antismoking interventions

Analysis versus production: Adolescent cognitive and attitudinal responses to antismoking interventions
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DOI:
10.1111/j.1460-2466.2006.00319.x
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发表时间:
2006-12-01
影响因子:
7.9
通讯作者:
Greene, Kathryn
Greene, Kathryn
中科院分区:
人文科学2区
文献类型:
--
作者:
Banerjee, Smita C.;Greene, Kathryn

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这项研究考察了青少年对两种基于接种的媒体素养干预方法的认知和态度反应,这些干预方法旨在强化青少年反对吸烟的态度。参与者是来自东北地区学校的初中生(六年级、七年级和八年级)。重复测量非等效组实验设计采用两种实验工作坊和对照组。开发的两个干预研讨会包括分析(参与者讨论和分析香烟和反吸烟广告)和制作(参与者讨论、分析,然后制作自己的反吸烟广告)。结果显示,与分析研讨会相比,生产研讨会在引起更多关注和积极的研讨会认知方面得到了总体支持。随着时间的推移,生产车间还成功地减少了人们对吸烟的积极态度。讨论了未来研究的含义和方向,包括对消息处理理论的影响。
This study examined cognitive and attitudinal responses of adolescents to two inoculation-based media-literacy intervention approaches designed to reinforce adolescents' attitudes against smoking. Participants were junior high students (sixth, seventh, and eighth grade) from schools in the northeast. Two kinds of experimental workshops and a control group were used in a repeated measure nonequivalent group experimental design. The two intervention workshops developed included analysis (where participants discussed and analyzed cigarette and antismoking ads) and production (where participants discussed, analyzed, and then created their own antismoking ads). Results showed an overall support for the production workshop in eliciting more attention and positive workshop perceptions than the analysis workshop. The production workshop was also successful in reducing positive attitudes toward smoking over time. Implications and directions for future research are discussed including implications for theories Of message processing.