How to Conduct Store Observations of Tobacco Marketing and Products
How to Conduct Store Observations of Tobacco Marketing and Products
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DOI：
10.5888/pcd13.150504
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发表时间：
2016-02-01
影响因子：
5.5
通讯作者：
Ribisl, Kurt M.
中科院分区：
文献类型：
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作者：
Feld, Ashley L.;Johnson, Trent O.;Ribisl, Kurt M.
随着烟草公司继续在销售点大力推销其产品，烟草控制组织寻求战略来消除这种营销的负面影响。悬挂物观测是一种很好的监视工具，已被研究人员和从业人员广泛使用。本文为有兴趣在烟草零售环境中工作的公共卫生从业人员提供了一个指南，详细介绍了对烟草营销和产品进行商店观察所涉及的步骤，包括1）获得烟草产品零售商名单，2）创建措施，3）选择数据收集模式，4）培训数据收集者，以及5）分析数据。我们还强调了在现场可能出现的问题，并提供有关传播商店观察结果的信息，包括潜在的政策影响。
As tobacco companies continue to heavily market their products at the point of sale, tobacco control groups seek strategies to combat the negative effects of this marketing. Store observations, which have been widely used by researchers and practitioners alike, are an excellent surveillance tool. This article provides a guide for public health practitioners interested in working in the tobacco retail environment by detailing the steps involved in conducting store observations of tobacco marketing and products including 1) obtaining tobacco product retailer lists, 2) creating measures, 3) selecting a mode of data collection, 4) training data collectors, and 5) analyzing data. We also highlight issues that may arise while in the field and provide information on disseminating results of store observations, including the potential policy implications.