A time course analysis of the affective priming effect

A time course analysis of the affective priming effect
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DOI:
10.1080/0269993004200033
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发表时间:
2001-03-01
影响因子:
2.6
通讯作者:
Eelen, P
Eelen, P
中科院分区:
心理学3区
文献类型:
--
作者:
Hermans, D;De Houwer, J;Eelen, P

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自动过程负责情感/评价启动效应的论点主要基于操纵刺激起始时间(SOA;即,启动的开始和目标的开始之间的间隔)。此外,这些SOA的研究提供了一个洞察自动影响/态度激活的激活过程的时间过程。基于一个细粒度的操作的SOA采用的评价决策任务(实验1)和发音任务(实验2),我们得出结论,情感启动,因此自动影响激活,是基于快速行动的自动过程。实验3的结果为实验1和实验2的结果与先前的发现之间的明显差异提供了有效的解释。最后,实验3的结果支持了Jarvis和Petty(1996)的预测,即长期参与有意识评价的被试的情感启动效应应该更强。
The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.