Chance Discovery by Creative Communicators Observed in Real Shopping Behavior
Chance Discovery by Creative Communicators Observed in Real Shopping Behavior
复制标题
创意传播者在真实购物行为中观察到的机会发现
DOI：
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发表时间：
2001
期刊：
影响因子：
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通讯作者：
K. Hori
中科院分区：
文献类型：
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作者：
H. Shoji;K. Hori
通过对实际购物活动中顾客与售货员之间的对话进行分析，我们发现，售货员在及时的语境中给出的适当信息往往会引起顾客关注的焦点发生变化，从而导致她做出购买决定。这种思维跳跃现象类似于在设计或概念形成等创造性活动中经常观察到的现象。我们希望，创造力支持系统提供的效果可以预期在购买咨询系统中也发挥类似的作用。本文所描述的例子可以被认为是熟练的销售人员作为创造性传播者的机会发现的案例。
Analyzing conversation between customers and salesclerks in actual purchase activities, we have found that appropriate information given by the clerk in a timely context often caused a change in customer's focus, which then led to her decision on what to buy. This mental leap phenomenon is similar to the one often observed in creative activities such as design or concept formation. We expect that the effect provided by the creativity support systems can be expected to plays a similar role in purchase consulting systems as well. The examples described in this paper can be thought as cases of chance discovery by skillful sellers as creative communicators.