THE INFLUENCE OF 3 MASS-MEDIA CAMPAIGNS ON VARIABLES RELATED TO ADOLESCENT CIGARETTE-SMOKING - RESULTS OF A FIELD EXPERIMENT
THE INFLUENCE OF 3 MASS-MEDIA CAMPAIGNS ON VARIABLES RELATED TO ADOLESCENT CIGARETTE-SMOKING - RESULTS OF A FIELD EXPERIMENT
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DOI：
10.2105/ajph.81.5.597
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发表时间：
1991-05-01
影响因子：
12.7
通讯作者：
PADGETT, CA
中科院分区：
文献类型：
--
作者：
BAUMAN, KE;LAPRELLE, J;PADGETT, CA
背景资料：本文报告的调查结果，从一个现场实验，评估大众媒体的宣传活动，旨在防止吸烟的青少年。方法：宣传活动的特点是广播和电视信息吸烟的预期后果和一个组成部分，以刺激个人鼓励同龄人不吸烟。 美国东南部的六个标准大都市统计区接受了运动，四个作为对照。 青少年和母亲提供的pretest和posttest data in their homes.Results and Conclusions：广播运动有适度的影响吸烟和朋友批准吸烟的预期后果，更昂贵的运动，涉及电视并不比那些与广播单独更有效，同行参与的组成部分是没有效果的，任何潜在的吸烟影响无法检测。
Background: This paper reports findings from a field experiment that evaluated mass media campaigns designed to prevent cigarette smoking by adolescents.Methods: The campaigns featured radio and television messages on expected consequences of smoking and a component to stimulate personal encouragement of peers not to smoke. Six Standard Metropolitan Statistical Areas in the Southeast United States received campaigns and four served as controls. Adolescents and mothers provided pretest and posttest data in their homes.Results and Conclusions: The radio campaign had a modest influence on the expected consequences of smoking and friend approval of smoking, the more expensive campaigns involving television were not more effective than those with radio alone, the peer-involvement component was not effective, and any potential smoking effects could not be detected.