Scientific Outreach: Toward Effective Public Engagement with Biological Science
Scientific Outreach: Toward Effective Public Engagement with Biological Science
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DOI：
10.1093/biosci/biu021
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发表时间：
2014-04-01
期刊：
影响因子：
10.1
通讯作者：
Varner, Johanna
中科院分区：
文献类型：
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作者：
Varner, Johanna
大多数科学家都认为与公众互动是一项值得的奋进，但生物学家参与科学推广的程度仍然相当低。此外，目前的科学外联做法在很大程度上仍然是基于无效的传播模式，这可能会损害公众的信任和兴趣。我认为，在试图提高参与率和科学推广的有效性时，我们必须采取更科学的方法，我们必须以与我们与公众分享的科学同样严格的方式进行推广。在这里，我描述了一些常见的误解，这些误解可能会在许多层面上破坏与公众进行科学交流的价值。然后，我描述了一个以证据为基础的，迭代的，评估的框架，生物学家在所有的职业生涯阶段，追求公众参与生物科学。这些准则还可以为科学家的正式外联培训提供信息，特别是在促进对话和参与方面。
Most scientists agree that interacting with the public is a worthwhile endeavor, but participation in science outreach remains fairly low among biologists. Furthermore, current practices in science outreach remain largely based on ineffective communication models that may undermine public trust and interest. I argue that, in trying to improve both participation rates and the effectiveness of science outreach, we must take a more scientific approach, and we must practice outreach with the same rigor as the science that we share with the public. Here, I describe common misconceptions that can undermine the value of science communication with the public at many scales. I then describe an evidence-based, iterative, evaluative framework for biologists at all career stages to pursue public engagement in the biological sciences. These guidelines can also inform formal outreach training for scientists, specifically in promoting dialogue and engagement.