Institutional, cultural and transaction cost influences on entry mode choice and performance
Institutional, cultural and transaction cost influences on entry mode choice and performance
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DOI：
10.1057/jibs.2012.22
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发表时间：
2012-12
影响因子：
11.6
通讯作者：
K. Brouthers
中科院分区：
文献类型：
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作者：
K. Brouthers
在本研究中，我们以欧盟企业为样本，考察了国外市场进入模式选择与企业绩效。考察财务和非财务绩效指标，我们试图确定基于交易成本、制度背景和文化背景变量选择进入模式的企业是否比做出其他模式选择的企业表现更好。我们发现，模式选择确实很重要。可以通过扩展交易成本模型预测模式选择的企业在财务和非财务指标上的表现都显著好于不能通过扩展交易成本模型预测模式选择的企业。并讨论了对未来研究的启示。
In this study, we examine foreign market entry mode choice and firm performance for a sample of European Union firms. Examining both financial and non-financial performance measures, we attempt to determine if firms that select their entry mode based on transaction cost, institutional context, and cultural context variables perform better than firms that make other mode choices. We found that mode choice did matter. Firms whose mode choice could be predicted by the extended transaction cost model performed significantly better, on both financial and non-financial measures, than did firms whose mode choice could not be predicted by the extended transaction cost model. Implications for future research are discussed.