How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism
How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism
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DOI：
10.1016/j.jadohealth.2005.08.017
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发表时间：
2006-04-01
影响因子：
7.6
通讯作者：
Grube, JW
中科院分区：
文献类型：
--
作者：
Austin, EW;Chen, MJ;Grube, JW
目的：利用信息加工模型，探讨媒体对酒精使用的劝导信息如何导致青少年的共同信念和行为。方法：资料收集于2000-2001年，采用计算机辅助、自我管理的访谈方式对9-17岁青少年（n = 652）进行。结果：潜在变量结构方程模型显示，怀疑与对酒精描述的积极影响呈负相关，与模仿酒精广告中描绘的人物的愿望呈正相关。反过来，这些预测了对啤酒玩具和品牌的期望和喜欢/渴望，这预测了酒精的使用。父母的指导直接或间接地通过减少对广告的积极影响来减少酒精的使用。结论：媒体对酒精的描述通过一个渐进的决策过程影响儿童饮酒，其影响被典型的暴露-效应分析低估了。(c) 2006年青少年医学学会。版权所有。
Purpose: To investigate, using an information processing model, how persuasive media messages for alcohol use lead to concurring beliefs and behaviors among youths.Methods: Data were collected in 2000-2001 using computer-assisted, self-administered interviews with youths aged 9-17 years (n = 652).Results: Latent variable structural equations models showed that skepticism was negatively associated with positive affect toward alcohol portrayals and positively with the desire to emulate characters portrayed in alcohol advertisements. These, in turn, predicted expectancies and liking of/desire for beer toys and brands, which predicted alcohol use. Parental guidance decreased alcohol use directly and indirectly by lessening influences of positive affect toward advertising.Conclusions: Media alcohol portrayals influence children's drinking through a progressive decision-making process, with its influence underestimated by typical exposure-and-effects analyses. (c) 2006 Society for Adolescent Medicine. All rights reserved.