Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism
Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism
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DOI：
10.1007/978-3-030-06246-0_9
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发表时间：
2018-06
期刊：
影响因子：
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通讯作者：
D. Han;J. Weber;M. Bastiaansen;O. Mitas;X. Lub
中科院分区：
文献类型：
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作者：
D. Han;J. Weber;M. Bastiaansen;O. Mitas;X. Lub
文化旅游已被确认为全球经济和社会的重要贡献者。主要的驱动因素与对文化意识、意义创造和学习的日益增长的愿望有关。越来越多的研究探索VR和AR在这方面的应用。虽然之前的研究将VR和AR概述为对游客体验产生积极影响的有前途的技术，但这些研究通常并不关注如何构建此类技术以适应环境或为游客增加价值。本研究从理论的角度探讨了文化旅游背景下影响游客体验的因素，讨论了VR和AR技术对游客学习体验的影响。它在文化旅游和消费者心理学领域做出了贡献，讨论了以参与技术为媒介的旅游景点，以增强游客体验。通过目的驱动设计，进一步研究强调了VR和AR开发领域。
Cultural tourism has been identified as an important economic and social contributor worldwide. Main drivers have been linked to an increasing desire for cultural awareness, meaning-creation and learning. An increasing body of research explores the application of VR and AR in this context. While previous studies outline VR and AR as promising technologies to positively influence the visitor experience, these typically do not focus on how such technologies should be built to suit the context or add value to tourists. This study investigates elements affecting the tourist experience in the cultural tourism context from a theoretical perspective by discussing the impact of VR and AR technology on the visitor’s learning experience. It offers contributions in the area of cultural tourism and consumer psychology, discussing tourist sites mediated by engaging technologies to enhance the visitor experience. Further research is highlighted in the area of VR and AR development through purpose-driven design.