HOMBRES SANOS: EXPOSURE AND RESPONSE TO A SOCIAL MARKETING HIV PREVENTION CAMPAIGN TARGETING HETEROSEXUALLY IDENTIFIED LATINO MEN WHO HAVE SEX WITH MEN AND WOMEN
HOMBRES SANOS: EXPOSURE AND RESPONSE TO A SOCIAL MARKETING HIV PREVENTION CAMPAIGN TARGETING HETEROSEXUALLY IDENTIFIED LATINO MEN WHO HAVE SEX WITH MEN AND WOMEN
复制标题
DOI：
10.1521/aeap.2009.21.5_supp.124
复制
发表时间：
2009-10-01
影响因子：
1.8
通讯作者：
Ji, Ming
中科院分区：
文献类型：
--
作者：
Martinez-Donate, Ana P.;Zellner, Jennifer A.;Ji, Ming
这项研究考察了一项社会营销干预措施的影响范围和影响，该干预措施旨在降低异性恋认同(HI)拉丁裔男性和女性性行为(MSMW)中的艾滋病毒风险。在运动期间和运动后，在选定的社区场所对1137名HI拉丁裔男子进行了反复的横断面截获调查。其中6%被归类为HI拉丁裔MSMW。平均而言，85.9%的异性恋受访者和86.8%的HI MSMW亚样本报告接触过这项运动。对这场运动的回应包括预约了男性健康检查，其中包括艾滋病毒检测和使用避孕套。运动暴露与艾滋病毒检测行为和意图以及在哪里进行检测的知识显著相关。这项运动触及了服务不足的目标受众，并刺激了预防行为。社会营销总体上代表了一种在HI拉丁裔，特别是HI拉丁裔MSMW中预防艾滋病毒的有希望的方法。
This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the heterosexual respondents and 86.8% of the HI MSMW subsample reported exposure to the campaign. Responses to the campaign included having made an appointment for a male health exam that included HIV testing and using condoms. Campaign exposure was significantly associated with HIV testing behavior and intentions and with knowledge of where to get tested. The campaign reached its underserved target audience and stimulated preventive behaviors. Social marketing represents a promising approach for HIV prevention among HI Latinos, in general, and HI Latino MSMW, in particular.