Legitimizing Illegitimacy: How Creating Market Identity Legitimizes Illegitimate Products
Legitimizing Illegitimacy: How Creating Market Identity Legitimizes Illegitimate Products
复制标题
非法性合法化：创建市场身份如何使非法产品合法化
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
M. Jensen
中科院分区：
文献类型：
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作者：
M. Jensen
本研究的重点是如何创建一个新的市场身份，在这里定义的社会类别，具体规定了对产品和组织的期望，有助于合法化规范上非法的产品，从而促进这些产品的市场形成。通过重新组合现有的产品和状态类别，以一种既与这些先前存在的类别同构又与这些类别区分开来的方式，产品被赋予了合法的市场身份。我认为，在1969年丹麦的色情合法化之后，一种新的市场身份的创造帮助创造了一个结合了合法喜剧和非法色情的故事片市场。对1970年至1978年间用于宣传丹麦电影的所有电影海报的文化内容进行拓扑分析，并对这些电影中出现的演员地位进行回归分析，证明了市场认同在使非合法性合法化方面的重要性。
This study focuses on how the creation of a new market identity, defined here by the social categories that specify what to expect of products and organizations, helps legitimize normatively illegitimate products and thereby facilitate the formation of markets for these products. A product is given a legitimate market identity by recombining existing product and status categories in a way that is both isomorphic with and differentiated from these preexisting categories. I argue that the creation of a new market identity helped create a market for feature films that combined legitimate comedy and illegitimate pornography following the legalization of pornography in Denmark in 1969. Topological analyses of the cultural content of all the film posters used to promote Danish films between 1970 and 1978, and regression analyses of the status of the actors appearing in these films document the importance of market identity in legitimizing illegitimacy.