Leverage-saliency theory of survey participation - Description and an illustration
Leverage-saliency theory of survey participation - Description and an illustration
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DOI:
10.1086/317990
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发表时间:
2000-09-01
影响因子:
3.4
通讯作者:
Corning, A
中科院分区:
文献类型:
--
作者:
Groves, RM;Singer, E;Corning, A
The literature on survey participation contains scores of alternative hypothe about influences on cooperation with survey requests. Unfortunately, there an embarrassing lack of replication of experimental findings (incentives som times work, sometimes don't; advance letters sometimes are effective, sometimes not). Such a status is common in science when the hypotheses may be true, but only for a limited set of circumstances; that is, the effect of one factor may be altered in the presence of another. Unfortunately, the empirical research on survey participation is often limited to bivariate analyses; consequently, theoretical frameworks that propose multiple influences remain largely untested.Groves and Couper (1998) built a conceptual framework of survey participation positing heuristic decision making by householders during the brief encounters in which interviewers present the survey requests. A central deduction from the framework is that expert interviewers observe idiosyncratic concerns of the householder and customize their remarks to those concerns, using a technique labeled" tailoring." By tailoring, interviewers attempt to heighten the salience of some features of the request, those they judge will be favorably received by the householder. The notion of tailoring suggested