Kawaii Rules: Increasing Affective Value of Industrial Products
Kawaii Rules: Increasing Affective Value of Industrial Products
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卡哇伊法则：提升工业品情感价值
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Tetsuro Aoto
中科院分区：
文献类型：
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作者：
M. Ohkura;Tsuyoshi Komatsu;Tetsuro Aoto
日语中的“Kawaii”代表感性/情感价值，具有可爱、可爱和小巧等积极意义。在21世纪的世纪，工业产品的感性/情感价值变得非常重要。然而，由于很少有研究集中在卡哇伊属性，我们系统地分析卡哇伊产品本身：形状，颜色，大小和质地所造成的卡哇伊感觉和触觉所造成的这些产品的材料。在这一章中，我们介绍了我们的实验结果，在虚拟环境中的抽象对象，并描述有趣的趋势卡哇伊的视觉属性，包括他们的形状，颜色和大小。我们把这些趋势作为卡哇伊规则。
The Japanese word “Kawaii,” which represents a kansei/affective value, has such positive meanings as cute, lovable, and small. In the 21st century, the kansei/affective values of industrial products are becoming very important. However, since few studies have focused on kawaii attributes, we systematically analyze kawaii products themselves: the kawaii feelings caused by shapes, colors, sizes, and texture and tactile sensation caused by materials of those products. In this chapter, we introduce our experimental results for abstract objects in virtual environments and describe interesting tendencies for the visual attributes of kawaii, including thier shapes, colors, and sizes. We present these tendencies as kawaii rules.