Effects of Cost and Social Influence on Warning Compliance

Effects of Cost and Social Influence on Warning Compliance
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成本和社会影响对警告合规性的影响

DOI:
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发表时间:
1989
期刊:
影响因子:
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通讯作者:
Nancy A. Mckenna
Nancy A. Mckenna
中科院分区:
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文献类型:
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作者:
M. Wogalter;Scott T. Allison;Nancy A. Mckenna

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成本和社会影响的警告遵守行为的影响进行了检查。几项研究的参与者使用一组包含警告的说明执行化学实验室任务,这些说明指示他们佩戴安全面罩和手套。通过将面具和手套放置在可访问的位置(低成本)或较难访问的位置(高成本)来操纵成本;社会影响力由是否遵守警告的同谋者的存在来操纵。结果显示,当成本高时,对警告的遵守率会降低,并且遵守率会根据同谋者的行为而上下偏移。一项实地研究的结果证实了社会影响效应。这项研究的意义,促进预警的有效性和安全性进行了讨论。
The behavioral effects of cost and social influence on warning compliance were examined. Participants in several studies performed a chemistry laboratory task using a set of instructions that contained a warning directing them to wear a safety mask and gloves. Cost was manipulated by locating the masks and gloves in either an accessible location (low cost) or a less accessible location (high cost); social influence was manipulated by the presence of a confederate who either did or did not comply with the warning. The results showed reduced compliance with the warning when the cost was high and that the compliance rate was biased up or down depending on the behavior of the confederate. The results from a field study confirmed the social influence effect. Implications of this research for facilitating warning effectiveness and safety are discussed.