More than friendship is required: an empirical test of cooperative firm strategies
More than friendship is required: an empirical test of cooperative firm strategies
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DOI：
10.1108/00251740710745142
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发表时间：
2007-04
影响因子：
4.6
通讯作者：
Ossi Pesämaa;J. Hair
中科院分区：
文献类型：
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作者：
Ossi Pesämaa;J. Hair
目的-本研究的目的是检验提出的影响成功合作关系和战略发展的六个因素的理论模型。设计/方法论/途径-战略发展和合作关系的理论模型被检验。主要专家的定性研究确定了15个成功的区域旅游网络。根据年收入选择了两个成功的合作网络。在美国明尼苏达州北部的两个网络中，对254名中小型会员进行了抽样调查。结果发现，所提出的模型得到了强有力的支持。对假设的关系进行了测试，结果与之前的研究一致。长期取向对友谊、忠诚、信任和承诺有积极影响。友谊与忠诚和承诺有关，忠诚与信任有关。最终，信任和承诺会带来成功的合作。该模型可以用来指导企业的战略发展。
Purpose – The purpose of this paper is to examine a proposed six‐construct theoretical model of factors influencing successful cooperative relationships and strategy development.Design/methodology/approach – A theoretical model of strategy development and cooperative relationships was tested. Qualitative research among key experts identified 15 successful regional tourism networks. Two successful cooperative networks were selected based on annual revenues. A sample of 254 small and medium‐sized members were surveyed from the two networks in Northern Minnesota, USA.Findings – Strong support was obtained for the proposed model. Hypothesized relationships were tested and the findings were consistent with previous research. Long‐term orientation has a positive effect on friendship, loyalty, trust and commitment. Friendship is related to loyalty and commitment, and loyalty is related to trust. Ultimately, trust and commitment engender successful cooperation. The model can be used as a guide to strategy develop...