Old World Case Study: The Role of Protected Geographical Indications to Foster Rural Development Dynamics: The Case of Sorana Bean PGI

Old World Case Study: The Role of Protected Geographical Indications to Foster Rural Development Dynamics: The Case of Sorana Bean PGI
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DOI:
10.1007/978-3-319-53073-4_10
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发表时间:
2017-01-01
期刊:
IMPORTANCE OF PLACE: GEOGRAPHICAL INDICATIONS AS A TOOL FOR LOCAL AND REGIONAL DEVELOPMENT
影响因子:
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通讯作者:
Brazzini, Alessandro
Brazzini, Alessandro
中科院分区:
其他
文献类型:
--
作者:
Belletti, Giovanni;Marescotti, Andrea;Brazzini, Alessandro

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地理标志的保护在世界各地是一个日益重要的问题,因为它为当地生产商提供了一种工具,可以在市场上区分他们的产品,避免价格竞争。在欧洲联盟,地理标志的法律保护可以追溯到1992年,旨在防止商标在市场上的滥用和滥用,促进生产者之间的公平竞争和向消费者提供透明和完整的信息,并支持农村发展动态,特别是在边缘地区。在本章中,在描述了地理标志保护可能对经济、社会和环境领域产生的多方面影响之后,将对意大利托斯卡纳的Sorana Bean PGI的案例进行分析。此案涉及一个非常小的生产系统,其中几个小农场正在使用受保护的地理标志来销售其产品。该案表明,欧洲联盟给予的保护除了支持农民收入外,还对领土产生重要的经济和社会影响,从而支持边缘地区的农村发展。
The protection of Geographical Indications is an issue of growing importance all over the world, as it offers local producers a tool to differentiate their products on the market and escape price competition. In the European Union the legal protection of Geographical Indications dates back to 1992, and aims at both preventing misuses and abuses of brand names on the market fostering fair competition among producers and transparent and complete information to consumers, and supporting rural development dynamics, especially in marginal areas. In this chapter, after describing the many and multifaceted effects the protection of the Geographical Indications may exert on the economic, social, and environmental spheres, the case study of the Sorana Bean PGI in Tuscany (Italy) will be analyzed. The case is related to a very small production system, where a few small farms are using the protected Geographical Indication to market their product. The case shows that the protection granted by the European Union, besides supporting farmers' income, exerts important economic and social effects on the territory, thus supporting rural development in a marginal area.