Market Conditions and Public Affairs Programming: Implications for Digital Television Policy
Market Conditions and Public Affairs Programming: Implications for Digital Television Policy
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市场状况和公共事务节目：对数字电视政策的影响
DOI：
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发表时间：
2001
期刊：
影响因子：
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通讯作者：
Philip M. Napoli
中科院分区：
文献类型：
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作者：
Philip M. Napoli
这项研究调查市场状况是否影响电视广播公司提供公共事务节目。这项研究随机抽样调查了112家商业广播电台，以确定电台特征、市场规模和人口结构以及竞争条件是否会影响提供的公共事务节目的数量。结果表明，市场状况对个别广播电台提供的公共事务节目的数量影响很小，如果监管机构希望增加数字广播领域的公共事务节目数量，可能有必要制定具体的政府强制节目要求。
This study investigates whether market conditions affect the provision of public affairs programming by television broadcasters. The study examined a random sample of 112 commercial broadcast stations in order to determine whether station characteristics, market size and demographics, and competitive conditions affect the quantity of public affairs programming provided. The results suggest that market conditions have very little effect on the quantity of public affairs programming provided by individual broadcast stations and that if regulators wish to increase the amount of public affairs programming in the digital broadcasting realm, specific government-mandated programming requirements may be necessary.