An evaluation of the use and perceived appropriateness of milk using the repertory grid method and the 'item by use' appropriateness method.
An evaluation of the use and perceived appropriateness of milk using the repertory grid method and the 'item by use' appropriateness method.
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DOI：
10.1016/0950-3293(91)90028-d
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发表时间：
1992-01-01
影响因子：
5.3
通讯作者：
Shepherd, R.
中科院分区：
文献类型：
--
作者：
Raats, M. M.;Shepherd, R.
库存网格法和“项目的使用”的适当性方法被用来研究牛奶在饮食中占据的位置，其感知的适当性和人们对不同类型的牛奶的信念。这两种方法的结果都表明，消费者倾向于发现他们最常用的牛奶类型适合他们所有的牛奶用途。在储备网格研究中，高脂肪牛奶用户在“味道/风味”，“丰富度”和“平淡”上更大程度地分离牛奶，而低脂牛奶用户在“脂肪含量”，“乳脂”，“丰富度”和“健康”上更大程度地分离牛奶。在“按用途分类”的适当性研究中，高脂牛奶使用者没有使用特定的使用属性来区分牛奶，而低脂牛奶使用者在“当我想要低热量的东西时”，“当我想要含有少量脂肪的东西时”和“当节食时”在更大程度上区分牛奶。
The repertory grid method and the 'item by use' appropriateness method were used to study the place milk occupies within the diet, its perceived appropriateness and people's beliefs concerning different types of milk. Results of both methods suggest that consumers tend to find their most used type of milk suitable for all their uses of milk. In the repertory grid study, the high-fat milk users separated the milks to a greater extent on 'taste/flavour', 'richness' and 'wateriness' whereas the low-fat milk users separated the milks to a greater extent on 'fat content', 'creaminess', 'richness' and 'healthiness'. In the 'item by use' appropriateness study high-fat milk users used no particular use-attribute to separate the milks, whereas the low-fat milk users separated the milks to a greater extent on 'when I want something low in calories', 'when I want something that contains little fat', and 'when on a diet'.