Understanding Gender Differences in Pricing Strategies in Online Labor Marketplaces
Understanding Gender Differences in Pricing Strategies in Online Labor Marketplaces
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DOI：
10.1145/3411764.3445636
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发表时间：
2021-05
期刊：
影响因子：
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通讯作者：
Eureka Foong;E. Gerber
中科院分区：
文献类型：
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作者：
Eureka Foong;E. Gerber
不断增长的在线零工经济为女性提供了参与灵活、远程劳动力的方式，并缩小了线下的性别薪酬和参与差距。虽然在线劳动力市场上的女性总体收入与男性一样多，但女性的账单费率较低，这表明定价策略存在性别差异。在这项研究中，我们在美国流行的市场平台Upwork上调查了392名自由职业者，以了解用于设置小时账单费率的策略。我们没有发现性别差异的定价策略，显着相关的帐单率。相反，我们发现其他因素，如全职自由职业者的地位和自尊水平，可能有助于解释账单费率的性别差异。为了更好地支持日益增长的零工经济中的公平和公正，CHI研究人员必须识别，评估和解决在线劳动力市场中社会条件之间的复杂相互作用。
The growing online gig economy provides ways for women to participate in a flexible, remote workforce and close the offline gender pay and participation gap. While women in online labor marketplaces earn about as much overall as men, women set lower bill rates suggesting gender differences in pricing strategies. In this study, we surveyed 392 freelancers in the United States (US) on the popular marketplace platform, Upwork, to understand strategies used to set hourly bill rates. We did not find gender differences in pricing strategies that were significantly related to bill rate. Instead, we found that other factors, such as full-time freelancer status and level of self-esteem, may help explain gender differences in bill rates. To better support equity and fairness in the growing gig economy, CHI researchers must identify, assess, and address the complex interaction between societal conditions in online labor markets.