Mobile social tourism shopping: A dual-stage analysis of a multi mediation model
Mobile social tourism shopping: A dual-stage analysis of a multi mediation model
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DOI：
10.1016/j.tourman.2017.10.005
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发表时间：
2018-06-01
影响因子：
12.7
通讯作者：
Ooi, Keng-Boon
中科院分区：
文献类型：
--
作者：
Hew, Jun-Jie;Leong, Lai-Ying;Ooi, Keng-Boon
本研究调查了移动的社会旅游（MST）购物，这是指使用MST平台在购物的旅游产品和服务，在马来西亚国内游客谁参观了乔治镇，这是一个联合国教科文组织世界文化遗产，位于槟城。借鉴刺激生物反应（SOR）框架，提出了一个多中介模型来解决这个相对较新的研究途径。通过使用偏最小二乘结构方程建模和人工神经网络分析，发现环境刺激（即，感知流动性、社会存在、系统和服务质量）通过游客内在有机体的变化（即，感知的有用性和感知的享受）。研究结果支持SOR框架在MST购物中的应用，因为大多数开发的假设都得到了支持。实践和理论的影响，随后讨论的结果。(C)2017爱思唯尔有限公司版权所有
This study investigates mobile social tourism (MST) shopping, which refers to the use of MST platforms in shopping for tourism products and services, among Malaysian domestic tourists who have visited George Town, which is a UNESCO World Cultural Heritage Site located in Penang. Drawing upon the Stimulus Organism -Response (SOR) framework, a multi-mediation model is proposed to address this relatively new research avenue. Through the use of Partial Least Squares Structural Equation Modelling and Artificial Neural Network analyses, it was discovered that the environmental stimuli (i.e., perceived mobility, social presence, and system and service quality) directly and indirectly influence tourists' MST shopping intention through their inner organism changes (i.e., perceived usefulness and perceived enjoyment). The results support the application of the SOR framework in MST shopping, as most of the developed hypotheses are supported. Practical and theoretical implications are subsequently discussed in light of the results. (C) 2017 Elsevier Ltd. All rights reserved.