How behavioural sciences can promote truth, autonomy and democratic discourse online
How behavioural sciences can promote truth, autonomy and democratic discourse online
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DOI：
10.1038/s41562-020-0889-7
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发表时间：
2020-06-15
影响因子：
29.9
通讯作者：
Hertwig, Ralph
中科院分区：
文献类型：
--
作者：
Lorenz-Spreen, Philipp;Lewandowsky, Stephan;Hertwig, Ralph
公众舆论在很大程度上是由在线内容塑造的，通过社交媒体传播，并通过算法策划。目前的在线生态系统主要是为了吸引用户的注意力，而不是促进深思熟虑的认知和自主选择;信息过载，微调个性化和扭曲的社会线索，反过来，为操纵和传播虚假信息铺平了道路。如何促进透明度和自主性，从而促进网络的积极潜力？通过行为研究提供信息的有效网络治理是至关重要的，以增强个人在线能力。我们确定了技术上可用但在很大程度上尚未开发的线索，可以利用这些线索来表明在线内容的认知质量，算法决策的潜在因素以及在线辩论中的共识程度。然后，我们绘制出两类行为干预-轻推和助推-争取这些线索重新设计在线环境的知情和自主选择。Lorenz-Spreen等人认为，有效的网络治理是需要授权个人在线。他们描述了两类行为干预--推动和促进--可以帮助重新设计在线环境，以做出明智和自主的选择
Public opinion is shaped in significant part by online content, spread via social media and curated algorithmically. The current online ecosystem has been designed predominantly to capture user attention rather than to promote deliberate cognition and autonomous choice; information overload, finely tuned personalization and distorted social cues, in turn, pave the way for manipulation and the spread of false information. How can transparency and autonomy be promoted instead, thus fostering the positive potential of the web? Effective web governance informed by behavioural research is critically needed to empower individuals online. We identify technologically available yet largely untapped cues that can be harnessed to indicate the epistemic quality of online content, the factors underlying algorithmic decisions and the degree of consensus in online debates. We then map out two classes of behavioural interventions-nudging and boosting- that enlist these cues to redesign online environments for informed and autonomous choice.Lorenz-Spreen et al. argue that effective web governance is needed to empower individuals online. They describe two classes of behavioural interventions-nudging and boosting- that can help redesign online environments for informed and autonomous choice