Thylacine and Tasmanian devil: between hope and reality – a lesson to be learnt from Google Trends search data
Thylacine and Tasmanian devil: between hope and reality – a lesson to be learnt from Google Trends search data
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袋狼和袋獾：希望与现实之间——从谷歌趋势搜索数据中吸取的教训
DOI：
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发表时间：
2020
影响因子：
0.8
通讯作者：
Steffen Springer
中科院分区：
文献类型：
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作者：
M. Zieger;Steffen Springer
抽象的。塔斯马尼亚的两个标志性物种，塔斯马尼亚魔鬼（Sarcophilus harrisii）和袋狼（Thylacinus cynocephalus），引起了公众和媒体的极大兴趣。最有可能灭绝的塔斯马尼亚狼或虎，袋狼，象征着人类对自然和物种保护的责任，并激发了“国家濒危物种日”，纪念1936年9月7日在霍巴特的博马里斯动物园死亡的最后一只袋狼，以提高人们对濒危动植物的认识。由于魔鬼面部肿瘤疾病的传播严重危及最大的幸存本土食肉动物（S。harrisii）今天，这引起了科学界和公众的兴趣。谷歌趋势已被用作记录和调查人口的信息需求和关切的工具，以疾病为例就说明了这一点。在这项研究中，谷歌趋势数据被用来检查搜索词“袋狼目击”的季节性和2004年至2020年期间不同搜索词频率的发展。因此，“袋狼克隆”和“克隆灭绝物种”的相对搜索强度随着时间的推移而下降。虽然Google趋势无法明确确定搜索动机，但可以选择搜索词进行检查，以记录更多的希望或对信息或关注的合理需求。
Abstract. The two iconic Tasmanian species, the Tasmanian devil (Sarcophilus harrisii) and the thylacine (Thylacinus cynocephalus), are of great interest to the general public and the media. The most likely extinct Tasmanian wolf or tiger, the thylacine, symbolises human responsibility for nature and species conservation and inspired the ‘National Threatened Species Day’, which commemorates the death of the last thylacine at Beaumaris Zoo in Hobart on 7 September 1936 to raise awareness of endangered plants and animals. Since the spread of the Devil Facial Tumour Disease critically endangered the survival of the largest remaining native carnivore (S. harrisii) today, this has generated both scientific interest and the interest of the general public. Google Trends has already been used as a tool for documenting and investigating the information needs and concerns of the population, as has been shown using the example of diseases. In this study, Google Trends data were used to examine the seasonality of the search term ‘thylacine sightings’ and the development of the frequency of different search terms in the period between 2004 and 2020. As a result, relative search intensities for ‘thylacine cloning’ and ‘cloning extinct species’ have shown a decrease over time. While Google Trends cannot clearly determine search motivation, search terms can be selected for the examinations that document more hope or a rational need for information or concern.