The biasing health halos of fast-food restaurant health claims: Lower calorie estimates and higher side-dish consumption intentions
The biasing health halos of fast-food restaurant health claims: Lower calorie estimates and higher side-dish consumption intentions
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DOI：
10.1086/519499
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发表时间：
2007-10-01
影响因子：
7.2
通讯作者：
Wansink, Brian
中科院分区：
文献类型：
--
作者：
Chandon, Pierre;Wansink, Brian
为什么美国是一个低热量食物的土地，但高热量食物的摄入量？四项研究表明，当快餐店声称健康时，人们更有可能低估主菜的热量，并选择热量较高的配菜、饮料或甜点（例如。例如，在一个实施例中，地铁）相比，当他们不（e。例如，在一个实施例中，麦当劳）。我们还发现，这些健康光环的影响可以通过简单地要求人们考虑这些健康声明的反面是否可能是真实的来消除。这些研究有助于解释为什么快餐店提供低热量食物的成功并没有导致总热量摄入和肥胖率的预期下降。他们还为消费者、营销人员和政策制定者提供了创新策略，以寻找对抗肥胖的方法。
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy ( e. g., Subway) compared to when they do not ( e. g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to consider whether the opposite of such health claims may be true. These studies help explain why the success of fast-food restaurants serving lower-calorie foods has not led to the expected reduction in total calorie intake and in obesity rates. They also suggest innovative strategies for consumers, marketers, and policy makers searching for ways to fight obesity.